20 Best Products to Sell Online in 2023

If you’re looking for interesting, profitable, and trending products to sell online, look no further! In this article, we’ll be sharing 20 of the best products to sell in 2023.

Whether you’re interested in starting an eCommerce store or just want to know what’s hot right now, you’re sure to find something useful here. So without further ado, let’s get started!

The Retail E-commerce Market in 2023

Technology has made online shopping so easy and during COVID-19 online sales exploded. There are currently somewhere between 12 and 24 million e-commerce stores around the world with 58.4% of users buying online weekly.

According to Statista, the e-commerce industry is expected to grow to approximately $8.1 trillion in e-commerce sales by 2026, which is up from $5.7 trillion in 2022.

Insider Intelligence is predicting that global retail e-commerce sales will reach about $6.169 trillion, which would make up approximately 22.3% of total retail sales.

best products to sell online


Popular Products to Sell Online

Looking to find trending products online you can sell to your target audience? Check out this list of products that are doing well in various online stores.

1. Video Games

Video games are always popular, but they’ve seen a particular surge in popularity this year. With people spending more time at home, they’re looking for ways to stay entertained, and video games are a great option.

If you have a passion for gaming, this could be a great niche for you.

2. Video Game Accessories

In addition to games themselves, people are also buying a lot of video game accessories. This includes things like controllers, headsets, and other peripherals.

3. Smartphone Accessories

Smartphones are another popular category, and there’s a huge market for accessories. This includes things like cases, screen protectors, chargers, and more.

4. Pet Products

People love their pets, and they’re always looking for ways to spoil them. This includes things like food, toys, clothes, and more. If you’re a pet lover yourself, this could be a great niche for you to get involved in.

5. Fashion Accessories

Fashion is always changing, and people are always looking for new ways to express themselves. This includes things like jewelry, hats, belts, and more. If you have an eye for style, this could be a great niche for you to get involved in.

6. Fitness Products

With so many people looking to get in shape, there’s a huge market for fitness products. This includes things like workout gear, resistance bands, supplements, and more. If you’re passionate about fitness, this could be a great niche for you to get involved in.

7. Maternity Wear

As the population continues to grow, so does the market for maternity wear. This includes things like clothes, shoes, and more. If you’re looking for a niche that has a lot of potential, this is it.

8. Subscription Boxes

Subscription boxes are a popular way to get people to try new products. This can be used for various niches from food to makeup to clothes. If you have a good eye for what people want, this could be a great niche for you to get involved in.

9. Digital Products

Digital products are becoming more and more popular as people look for ways to save space. This includes things like e-books, online courses, and more. If you have expertise in a particular subject, this could be a great way to make some money.

10. Skincare Products

Skincare is a billion-dollar industry, and it’s only getting bigger. This includes things like face masks, serums, and more. If you’re passionate about skincare, this could be a great niche for you to get involved in.


More Great Products For an Online Business to Sell

If you’re looking to offer commoditized and niche products, then some of the ones below might be a good fit for you. You can use Google Trends data to verify the popularity of the product categories before deciding.

11. Shapewear

Shapewear is a popular niche product category of clothing that helps people to look their best. This includes things like body shapers, Spanx, and more.

12. LEGOs

LEGOs are a popular toy for both children and adults. This can be a great niche for those who are looking to target a specific audience.

13. Custom Jewelry

Custom jewelry is a popular way to express oneself. This can be a great niche for those who are creative and have an eye for detail. Etsy would be a great place to sell almost anything custom-made.

14. Power Tool Accessories

Power tools are a popular way to get things done around the house. This can be a great niche for anyone interested in power tools.

15. Baby Clothes

Baby clothes are always in demand as the population continues to grow. If you love babies, this could be a great niche for you.

16. Tumblers

Tumblers are a popular way to drink beverages, and they can be used for both hot and cold drinks. What’s great about Tumblers is that they can be customized with logos or personal messages, making them great gift items.

17. Model Train Sets

Model train sets are a popular hobby for both children and adults. This can be a great niche for those who are passionate about trains.

18. Smartwatches

Smartwatches are a popular way to stay connected. This can be a great niche for those who are interested in technology.

19. Beauty Products

Beauty products are always in demand as people strive to look their best. If you’re passionate about makeup and beauty, this could be a great niche for you.

20. Men’s Grooming Products

Men’s grooming products are a popular way for men to look their best. You can sell items like shaving cream, razors, and more.


Top Tips for Selling Products Online

Are you looking to open your own online store? Then you should consider the following five tips for selling products online to ensure you turn your potential customers into paying ones.

  • Shipping costs. Shipping is often one of the biggest deterrents to shopping online, so make sure you offer free or flat-rate shipping.
  • Delivery time. Be realistic about how long it will take to get the product to the customer. If you can’t ship quickly, make sure you let the customer know in advance.
  • Product descriptions. Write clear and concise product descriptions that tell the customer everything they need to know.
  • High-quality images. Use high-quality images that accurately represent the product. Low-quality images will turn customers away.
  • Customer service. Offer excellent customer service to build trust and keep customers coming back.


What Is the Best Product to Sell Online in 2023?

If you’re looking to start selling online, then you obviously need to choose products for your e-commerce business that your target audience wants to buy.

Some categories of products that are always popular and in demand include clothes and fashion accessories, electronics, home goods, beauty products, and health and fitness products. Toys are also a popular and profitable niche, especially around the holiday season.

What Are the Most Profitable Products to Sell in an Online Store?

The most profitable products to sell in an online store are those that have high demand. This could be anything from clothing and accessories to electronics and home goods.

By choosing a popular product category, a trending product, a target market, and having a solid marketing strategy, you can ensure that your store will be successful in attracting customers and generating sales.

Image: Envato Elements

1 Comment ▼

Kevin Ocasio Kevin Ocasio is a staff writer for Small Business Trends, United States Marine Corps veteran, serial entrepreneur, and certified digital marketer, who writes for various online publications including his own Grind Boss blog.

One Reaction
  1. Great article! As e-commerce continues to grow, it’s important to stay up to date on the latest products that are popular and in demand. Your list of 20 products to sell online in 2023 is a valuable resource for anyone looking to start or grow their online business. These products cover a range of categories, from technology to health and wellness, and are sure to appeal to a wide range of customers. Keep up the good work!

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