What is Visme and How Do I Use It for Business?

what is visme

If two of your greatest obstacles to implementing an effective content marketing campaign are “Producing Engaging Content” and “Producing Content Consistently” you’re not alone.

The fact is that many businesses cite “lack of internal content creation resources” as their No. 1 challenge to content marketing success.

So, how do you get past this constraint? By making use of online content creation tools like Visme.

What is Visme?

Visme is one of a new breed of “no tech or design skills required” content creation tools that have taken the online world by storm.

From images to infographics, eBooks and videos, these Web-based tools use pre-designed templates along with drag-and-drop functionality to enable you to create a whole host of engaging content to fuel your marketing efforts.

What is Visme

Visme offers three types of accounts, one of which is free. You don’t get everything with a free account, but you get more than enough to start creating content. A Basic account is also a great way to test drive the solution before you buy.

Premium accounts start at a very reasonable $7 a month and you can get the whole ball of wax for just $16 a month.

What is Visme

Again, the best part of Visme is the fact that anyone can use the tool to create engaging content that gets shared and puts you in front of the folks you most want to attract.

Here’s a rundown on the types of content you can create using the solution:


If you’re tired of PowerPoint, Visme offers some beautiful presentation templates for you to use, each with its own collection of slide layouts.

Once you complete your presentation, you can present online via Visme or download your slides as images and paste them into Powerpoint.

What is Visme


These popular images present information in bite-sized chunks that people love to share. Visme offers a wide variety of templates, including designs for resumes.

What is Visme

Banner Ads

If you advertise online, you can use Visme to create attractive and engaging banner ads in many shapes and sizes.

Even if you don’t advertise, banner ads can be used on your own site as calls to action, driving your website visitors to take the next step in your sales process.

What is Visme


The custom design area of Visme is one of its strengths, enabling you to use their tools to easily create any type of image, including those share-worthy memes that pepper your social media streams.

What is Visme

How Do You Use Visme for Business?

The primary way to use Visme for business is to create and publish engaging content that will attract your targeted prospects online.

To help you get started, here’s a walk-through of the process of creating an image to use as a social media update.

To do so, you can make use of the “Custom” content type. The steps used here are similar to those used when creating the other types of content. This is a good way to see Visme in action.

Step 1: Create a Custom Project

First, create a custom project by selecting the size of your image. Below are dimensions that work well in Facebook’s timeline:

What is Visme

Once you hit the “Create” button, you’ll be taken to the editing screen:

What is Visme

Step 2: Select a Background

Visme enables you to set a background color or photo for your image as shown below:

What is Visme

Step 3: Insert Elements

The number of icons and other visual elements available on Visme is impressive:

What is Visme

For this example, “People” have been chosen and an outline of a doctor has been selected:

What is Visme

As you can see, you can change the color of the element as well as add effects and links.

Step 4: Add Images

Visme comes pre-loaded with tons of free photos for you to use within your image. In addition, you can choose to upload you own as well. See below:

What is Visme

Step 5: Position and Layer Your Images

As with PowerPoint and other image creation solutions, you can move elements backwards and forwards in order to create layered effects. This is done below by placing the doctor outline (now white) over the logo image that has been uploaded:

What is Visme

Step 6: Add Text

If you want to use text in your image, Visme has you covered. You can add text using preset styles and lists. There are even text widgets you can add to spice up your design:

What is Visme

You can see a text widget in this example:

What is Visme

As you can see, even though a pre-formatted text widget is used (the purple one on the bottom left), there are many options available including font, text size, text style (bold, italic, underline), text alignment, lists, and text color.

Step 7: Preview the Image

Now it’s time to see what the image looks like. To do so, click on “Preview” at top center:

What is Visme

Important note: though the Visme branding is shown on the top, it actually appears on the bottom.

Step 8: Publish Image

Once you get the image to look the way you want, it is time to publish it. Visme offers a number of publishing options:

What is Visme

Once you click on the “Publish” button at top center, you are shown your options:

What is Visme

You can chose to download the image. Once you have it in your happy little hands, you can publish it to Facebook:

What is Visme


Creating content that engages your targeted prospects is often the hardest part of an effective content marketing campaign.

Tools such as Visme open the content creation process to anyone, even those without graphic design skills.

With a variety of templates and different types of content, Visme can help you consistently create content that will help you achieve your online marketing goals.

Images: Visme

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Matt Mansfield Matt Mansfield is the Tech Editor and SEO Manager at Small Business Trends where he is responsible for directing and writing many of the site’s product reviews, technology how-to’s, and lists of small business resources as well as increasing the reach of our content.

One Reaction
  1. Hi Matt.
    Thank you for the information, your article is very interesting and useful.
    Have you ever used any other tool for infographics? Right now I’m very into Genially, but I realise not many people know it yet. Have you ever heard about it? I really love it, it’s actually very simple to use and the results are always great.

    Let me know if you give it a try and what’s your opinion 🙂